Industry · Ecommerce

Ecommerce SEO & AI visibility for online stores.

In short: category pages capture the buying searches, guides capture everything before. And far more people search before they buy: “best dog food” gets 69 times as many searches as “buy dog food”. AI answers lean on guides like these, too. Claire finds your customers’ questions, writes the answers in your voice and publishes them in your store once you approve.

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Online store owner packing an order in her stockroom
Claire is looking at what your customers ask …

What your customers search for

Google · United States · per month

Google
best dog food33,100
dog food reviews2,900
buy dog food480
Checking search terms …

Companies whose blogs grow with Claire

TrustypostPlanimolREA CardTomorrow UniversityKUGUPaforySybilionNubibase

What your customers search for

People search for the question, not for your store.

Before someone buys, they want to know which product fits, how two options differ and what to look out for. Four examples from niches Claire writes in for stores today, with US search data:

Pet supplies

Search terms Pet supplies with searches per month
Search termper month
can dogs eat apples201,000
best dog food33,100
dog advent calendar8,100
why is my dog not eating3,600
buy dog food480

Supplements

Search terms Supplements with searches per month
Search termper month
vitamin d deficiency symptoms110,000
magnesium glycinate vs citrate74,000
best magnesium supplement49,500
when to take magnesium12,100
buy magnesium170

Workwear & safety

Search terms Workwear & safety with searches per month
Search termper month
steel toe boots90,500
cut resistant gloves14,800
composite toe vs steel toe9,900
osha safety shoes requirements90
buy steel toe boots40

Fragrance

Search terms Fragrance with searches per month
Search termper month
best mens cologne49,500
best perfume for women27,100
cologne vs perfume8,100
perfume advent calendar5,400
how long does perfume last3,600

Search volume: Google Ads, United States, monthly average from September 2025 to August 2026, retrieved via DataForSEO on October 5, 2026.

What the numbers show

69×

as many searches for “best dog food” as for “buy dog food”.

  • best dog food33,100
  • buy dog food480

74,000

searches a month for “magnesium glycinate vs citrate”, a comparison a store’s guide can answer better than a product page.

  • magnesium glycinate vs citrate74,000
  • buy magnesium170

9,900

searches for “composite toe vs steel toe”, 40 for “buy steel toe boots”. Shoppers rarely type “buy”.

  • composite toe vs steel toe9,900
  • buy steel toe boots40

The questions Google shows alongside

“best dog food”

33,100 / month
  • What is the #1 healthiest dog food?
  • What dog food is best recommended by vets?
  • Which brand of dog food is best?

“which magnesium is best”

8,100 / month
  • Which is better, magnesium citrate or glycinate?
  • What should you never mix with magnesium?
  • What are the first signs of low magnesium?

“composite toe vs steel toe”

9,900 / month
  • Does OSHA allow composite toe boots?
  • Is composite toe stronger than steel toe?
  • Can composite toe go through a metal detector?

“how to store e bike battery”

70 / month
  • Should you charge your eBike battery after every ride?
  • How long does an electric bike battery last when fully charged?
  • Is it bad to leave your e-bike battery charging after it’s fully charged?

Questions: Google’s “People also ask” on google.com (United States), retrieved on October 5, 2026.

When people search

The season starts in September.

If you sell advent calendars, you need to be found by late summer. Demand peaks in November and is close to zero in spring. A guide that only goes live in November is too late for this year.

“dog advent calendar”

Searches per month · Google · United States

Google Ads
Searches per month for “dog advent calendar”
Sep 20255,400
Oct 202514,800
Nov 202549,500
Dec 202522,200
Jan 2026720
Feb 2026260
Mar 2026260
Apr 2026320
May 2026320
Jun 2026260
Jul 2026390
Aug 20261,300

Search volume: Google Ads, United States, monthly average from September 2025 to August 2026, retrieved via DataForSEO on October 5, 2026.

Google and AI answers

Who answers today when your customers ask.

Customers ask questions like this on Google and ChatGPT before they buy. Seven of the eight sources in Google’s AI Overview were guides from boot brands and stores, and three of the top five results came from brands.

AI Overview sources from the industry
7 of 8
Top 5 results from the industry
3 of 5
composite toe vs steel toe9,900

AI Overview · 8 sources

  • reddit.com (Forum)
  • shoesforcrews.com (Brand & store)
  • thorogoodusa.com (Boot brand)
  • skechers.com (Brand)
  • hazchemsafety.com (Safety store)
  • mscdirect.com (Distributor)
  • jkboots.com (Boot brand)
  • bootworld.com (Store)
  1. 1reddit.comForum
  2. 2shoesforcrews.comBrand & store
  3. 3hexarmor.comSafety brand
  4. 4skechers.comBrand
  5. 5youtube.comVideo
Businesses from the industryPortals, media, others

Results: google.com (United States), desktop, retrieved via DataForSEO on October 5, 2026. Ads and map pack not shown.

The levers

Five levers that really count in a store.

Technology, categories and product data are the foundation. Growth beyond the buying searches comes from content that answers questions.

Store team packing orders in the stockroom
01

Categories for the purchase, guides for everything before.

Someone searching “buy dog food” should land on your category page. Someone asking which dog food is best needs a guide that compares honestly and then points to the category. Aim both pages at the same keyword and they compete with each other.

Evidence“buy dog food” 480, “best dog food” 33,100 searches a month in the US.

02

Buying advice that explains ratings and differences.

The strongest guides clear up what customers don’t understand before buying: safety ratings, ingredients, sizes, differences. As a retailer you’re the most credible source for that, because you know the products and the questions customers ask.

EvidenceFor “composite toe vs steel toe”, five of the top seven results on October 5, 2026 came from boot brands and safety retailers.

03

Plan the season before it starts.

Seasonal searches climb weeks before the occasion, and a new article needs time before Google places it. If you start writing in November, you’re too late for this year.

Evidence“perfume advent calendar”: 3,600 searches in September 2025, 9,900 in October, 33,100 in November, 170 in June 2026.

04

Product data machines can read.

Your own product copy instead of the manufacturer’s, structured data on price, availability and reviews, a well-kept product feed. That’s your store platform’s job, not Claire’s.

EvidenceGoogle’s ecommerce documentation recommends both structured data on product pages and a product feed in Google Merchant Center.

05

Mentions outside your store.

AI answers name the brands that tests, comparisons and media write about. You can request media placements directly in Claire, with the price range shown up front.

EvidenceSunday Natural: more than 150 articles in trade media, 20% more traffic from AI search.

Pitfalls and the law

What can go wrong with store content.

A guide on your store’s site is advertising for your products. These are the rules worth knowing in the US and the EU. This isn’t legal advice; if in doubt, ask your lawyer.

Health claims

In the US, a supplement may say how a nutrient supports the body (a structure/function claim) only if the claim is substantiated, and on the label it needs the FDA’s disclaimer. Saying it diagnoses, treats, cures or prevents a disease is off limits for supplements. A guide in your store is advertising too, so hold it to the same standard. Selling into the EU? There, only health claims the EU has authorized are allowed.

Source: FDA: Dietary Supplement Labeling Guide, Claims

Green claims

The FTC’s Green Guides warn against broad, unqualified claims like “green” or “eco-friendly”. In the EU, since September 27, 2026, generic environmental claims without recognized excellent environmental performance are banned, and so are product claims of being climate neutral based on carbon offsetting.

Source: FTC: Summary of the Green Guides

Comparisons and dupes

If your guide compares competitors, the comparison has to be accurate: in the US, the Lanham Act lets competitors sue over advertising that misrepresents their products or yours. In the EU, comparative advertising may not present goods as imitations or replicas of trademarked products (Directive 2006/114/EC). Still, “perfume dupes” gets 5,400 searches a month in the US.

Source: 15 U.S.C. § 1125 (Lanham Act)

Duplicate content

Manufacturer descriptions appear word for word in many other stores, and filters for color, size and price quickly create huge numbers of near-identical URLs. Both weaken your store on Google before a guide can even start to work.

How Claire does it

You set the direction. Claire does the work.

Claire works like a good editorial team: topics on the wall, sources on the desk, corrections in the margin. And she keeps going after you log off.

Topic cards on a wall, connected into clusters
Looking for questions about safety boots …
composite toe vs steel toe9,900 / month
safety toe boots2,900 / month
osha safety shoes requirements90 / month

Results

Customers with this exact goal. And what came of it.

PlanimolClaire GrowthOnline shop · Pet supplies

83 % traffic growth

Barely any organic visitors as a small shop.

Organic traffic up markedly — Claire is now the fastest growing traffic source.

Sunday NaturalManaged ClaireE-commerce · Supplements

The goal: be visible in AI search and own the field in terms of content.

The brand is now used as a source in AI answers across the supplements space.

traffic from AI search
+0%
topics citing the brand
0

What you need

Included from Growth. €299 a month.

Free trial, no credit card. Cancel monthly, no setup fee. On Starter (€199), Claire writes up to 30 articles a month, without the full SEO strategy.

Compare all plans

Growth

cancel monthly

€299/ month

  • SEO strategy with 300+ keyword gaps
  • Up to 30 guides and articles a month
  • Publishing to Shopify, Shopware, WordPress, Webflow or Wix
  • Tracking your visibility in ChatGPT and Google AI

Questions

Good to know.

What is SEO for ecommerce?

Everything that helps an online store get found in search: clean category and product pages, technical basics like speed and structured data, and content that answers what shoppers ask before they buy. The first two are your store platform’s job. The third is where most stores fall behind, and where Claire comes in.

Is SEO still worth it for an online store in 2026?

Yes, if you cover the right searches. The questions before a purchase are searched far more often than the buying terms, and those are exactly the questions Google’s AI Overviews and ChatGPT answer. To do so, they draw on guides, often from stores and brands.

How much does ecommerce SEO cost?

With Claire, €199 a month on Starter and €299 with the full SEO strategy and AI tracking, cancellable monthly. Technical work on your store, like speed, filter URLs or structured data, comes on top; your store platform or agency handles that.

Can I do SEO for my store on my own?

The basics, yes: clean categories, your own product copy, structured data. Where most stores fail is keeping it up: a guide every week, in time for the season, and old articles kept up to date. Claire takes that over, you only approve.

How long does it take for SEO to work in a store?

Usually weeks to months, depending on competition and the age of your domain. Planimol, a pet supplies store, had 30% more organic traffic after two months. That’s why seasonal topics should be online by late summer.

Should guides live in the store or on a separate website?

In the store, on the same domain. Then every guide also strengthens your categories, and readers are one click away from the product. That’s why Claire publishes straight to your store platform’s blog.

How do I get my store recommended by ChatGPT?

With answers to the questions customers ask before buying, and with mentions outside your store, for example in tests and media. The free AI check shows how often you’re named today. In Claire you then track it continuously in ChatGPT and Google AI.

Keep reading

Your platform, your next step.

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Try it on your own website. Or check first whether ChatGPT knows you.

Enter your website, connect your blog, read the first draft. Before that, the free AI check shows how often ChatGPT, Gemini and Perplexity mention your brand and whom they recommend instead.

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