Comparison · GEO tools · As of Oct 5, 2026
Profound AI review: pricing, user ratings & alternatives
The short answer: Profound is the enterprise platform among GEO tools: it tracks up to nine AI search engines and comes with AI agents that research, write content and publish it to your CMS after approval. Profound doesn’t publish a price for brands, only a free seven-day trial. On G2 it’s rated 4.5 out of 5 from 1,130 reviews, by far the largest base in this comparison. In G2’s review summary and on Reddit, the price draws the most criticism.
Profound at a glance
As of Oct 5, 2026, sources on this page
G2
OMR ReviewsFeatures
What Profound does.
Like the other tools, Profound measures how AI search engines talk about your brand: visibility, citations, sentiment and rank against competitors. Beyond that, Profound sees itself as a marketing platform. An “AI Marketer” and agents you build yourself research, write content, publish it to your CMS after approval and create reports, based on what Profound knows about your brand.
Profound is based in New York. In September 2026, the company announced a $180 million Series D at a $1.8 billion valuation.
Which AI search engines Profound tracks
In the 7-day trial
ChatGPT
Gemini
Google AI OverviewsAdded on Enterprise
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Microsoft Copilot
DeepSeek
ClaudeSource: tryprofound.com/pricing, retrieved on Oct 5, 2026.
Features according to the vendor
- Answer Engine Insights: visibility, citations, sentiment and rank per AI search engine
- Prompt Volumes: what people ask AI search engines
- Shopping: visibility in ChatGPT Shopping (Enterprise)
- Agent Analytics: AI visitors and bots on your website, through connections to your CDN and analytics
- AI Marketer and agents that research, write and report, billed in credits
- Up to nine AI search engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search
- Enterprise with API, exports, single sign-on and SOC 2
The agents write content and publish it straight to your CMS, for example WordPress, Webflow, Contentful or Sanity. There’s an approval step before anything goes live. Agents are available in the trial with a few credits and on the agency plan with 400 credits per client workspace; more credits require an Enterprise package.
Source: tryprofound.com/pricing, retrieved on Oct 5, 2026.
Source: tryprofound.com/features/agents, retrieved on Oct 5, 2026.
Source: tryprofound.com/blog/series-d, retrieved on Oct 5, 2026.
Pricing
What Profound costs. As of Oct 5, 2026.
Trial
free
7 days
50 prompts a day in ChatGPT, Gemini and Google AI Overviews, 1 language, 1 region, preset prompts, no exports
Enterprise
on request
on request
Prompts by agreement
Prompts by agreement, up to 9 AI search engines, unlimited seats, API, single sign-on, dedicated support
Agency Growth
$99 + add-ons
not stated
For agencies: 10 pitch workspaces a month; full client workspaces at $399 a month each, with 100 prompts and 400 agent credits
- Capterra lists Profound plans “Starter” ($99) and “Growth” ($399). For brands, Profound’s pricing page only shows the trial and Enterprise; $99 and $399 appear in the agency plan, as the base price and the price per client workspace (as of October 5, 2026).
- The agents use credits. How many depends on how complex an agent is; Profound agrees packages with you.
Source: tryprofound.com/pricing, retrieved on Oct 5, 2026.
Reviews
What users say. Ratings from four platforms.
Profound has by far the most reviews on G2 in this comparison. We couldn’t read them individually because G2 doesn’t allow automated retrieval. Strengths and weaknesses therefore come from the summary G2 shows in search results, the single review on OMR Reviews and Reddit snippets.
4.5out of 5
1,130 reviews
G2 doesn’t allow automated retrieval. Value from G2’s partner page for Profound and the Google search result.
Capterra
TrustpilotRetrieved on Oct 5, 2026.
What users like
- Insights: users get a good view of how different AI search engines present their brand (G2 summary).
- Support and strategy calls are praised often (G2 summary).
- Pace: new features such as the agents, which turn the data straight into tasks (G2 summary).
What users criticize
- Price: the most frequently named drawback, especially for smaller teams (G2 summary, Reddit).
- Learning curve because of the large feature set, occasionally slow pages, exports that can’t be customized much (G2 summary).
- Coverage beyond English: according to the review on OMR Reviews (June 2025), the data covered English and only selected German prompts at the time.
In their words
“Profound regularly gives us a visibility score (0–100) across different AI platforms.”
OMR Reviews
“Profound is good for insights and some recommendations”
Trustpilot
On Reddit
Reddit blocks direct retrieval. What you see here is only the snippet Google Search shows, often cut off mid-sentence.
“It has some good aspects, but it was also one of the limited expensive options in the market targeted more to ...”
Reddit, snippet from Google Search
“Profound has a nicer AI Chatbot interface. It’s easy to chat with Profound.”
Reddit, snippet from Google Search
Who it’s for
Who Profound is a good fit for. And who it isn’t.
A good fit for
- Large brands and enterprises tracking many markets, languages and AI search engines.
- Teams with budget who want tracking and AI agents for content from one provider.
- Companies that need single sign-on and SOC 2.
Less of a fit for
- Small and mid-sized companies with a fixed monthly budget. Profound doesn’t publish a price for brands, which makes it harder to plan for; in G2’s review summary and on Reddit, the price draws the most criticism.
- Teams that want to start small: for brands, the pricing page offers only the seven-day trial and Enterprise, no self-serve plan.
Claire fits if, like with Profound, you want tracking plus content creation, but at a fixed price from €299 a month. In exchange, Claire only tracks ChatGPT and Google AI, Profound up to nine AI search engines.
Comparison
Profound compared with two other tools and Claire.
All details from the vendors’ pricing pages and review platforms, as of Oct 5, 2026. “Not listed on the pricing page” means the vendor doesn’t name it there as a feature.
What happens after tracking
Profound
Peec AI
Otterly.AIAccording to the vendors’ pricing and product pages, as of Oct 5, 2026.
All details side by side
Focus
- Profound
- Tracking plus AI agents for marketing tasks
- Peec AI
- Tracking and analysis
- Otterly.AI
- Tracking, GEO audit, recommendations
- Claire
- Tracking, writing and publishing articles
Entry price (pricing page)
- Profound
- For brands on request, 7-day free trial; agencies from $99
- Peec AI
- $95 a month ($80 billed annually), €85 in Europe
- Otterly.AI
- $29 a month ($25 billed annually)
- Claire
- €199 a month, full tracking from €299
Prompts tracked at entry level
- Profound
- 50 prompts in the trial
- Peec AI
- 50 prompts
- Otterly.AI
- 15 prompts
- Claire
- 1 question (Starter), up to 30 topics with 5 questions each (Growth)
AI search engines included
- Profound
- 3 in the trial, up to 9 on Enterprise
- Peec AI
- 3 of your choice
- Otterly.AI
- 4
- Claire
- 2 (ChatGPT, Google AI)
What gets measured
- Profound
- Visibility, citations, sentiment, rank
- Peec AI
- Visibility, position, sentiment, sources
- Otterly.AI
- Mentions, cited links, domain ranking
- Claire
- Mention, position and competitors per question
Creating and publishing content
- Profound
- Agents write content and publish it to your CMS after approval
- Peec AI
- Deliberately doesn’t write articles, says Peec; actions come with a content brief
- Otterly.AI
- Drafts via a free add-on tool; publishing only via a beta workflow (n8n)
- Claire
- Writes articles and publishes them to your CMS after approval
G2
- Profound
- 4.5 out of 5 (1,130 reviews)
- Peec AI
- 4.7 out of 5 (21 reviews)
- Otterly.AI
- 4.7 out of 5 (54 reviews)
- Claire
- no profile yet
OMR Reviews
- Profound
- 4.5 out of 5 (1 review)
- Peec AI
- 4.8 out of 5 (18 reviews)
- Otterly.AI
- 4.8 out of 5 (56 reviews)
- Claire
- no profile yet
Headquarters
- Profound
- New York, USA
- Peec AI
- Berlin, Germany
- Otterly.AI
- Austria
- Claire
- Vienna, Austria
Alternatives
Profound alternatives.
Questions
Good to know.
What does Profound AI do?
Profound measures how AI search engines like ChatGPT, Perplexity or Google AI Overviews talk about a brand: visibility, citations, sentiment and rank. On top come AI agents that research, write content, publish it to your CMS after approval and create reports.
How much does Profound AI cost?
Profound doesn’t publish a price for brands. There’s a free seven-day trial, then Enterprise packages on request (as of October 5, 2026). The $99 some comparison sites list as an entry price applies to the agency plan “Agency Growth”, plus $399 per client workspace.
Does Profound have a free trial?
Yes, for seven days: 50 prompts a day in ChatGPT, Gemini and Google AI Overviews, for one language and one region, with preset prompts and no exports.
Is Profound AI a good company?
On G2, Profound is rated 4.5 out of 5 stars from 1,130 reviews (as of October 5, 2026). Users praise the insights and support and criticize mostly the price. In September 2026, Profound announced a $180 million Series D at a $1.8 billion valuation.
What are the best Profound alternatives?
Peec AI and Otterly.AI with public prices from $95 and $29 a month, and Scrunch AI as another platform for larger companies from $250. If you want tracking plus content creation at a fixed price, Claire starts at €299 a month.
How we compared
Method and sources, as of Oct 5, 2026
- Compiled on October 5, 2026 by Claire (wordsmattr GmbH, Vienna). We offer an AI visibility tool ourselves and are therefore not neutral. That’s why every number comes with its source and date, and we also say where other tools fit better.
- Ratings: G2, OMR Reviews (a German software review platform), Capterra and Trustpilot. G2 doesn’t allow automated retrieval. Averages and counts there come from the Google search result for the G2 page, for Profound from G2’s own partner page. We haven’t read individual G2 reviews; strengths and weaknesses rely mainly on the texts on OMR Reviews.
- Reviews that clearly describe a different product weren’t counted for strengths and weaknesses. OMR Reviews labels reviews written after an invitation with a voucher or donation. That says nothing about individual texts, but it can raise the average.
- Reddit: direct retrieval is blocked. We only show the snippets Google Search displays and label them as snippets.
- Prices and features: the vendors’ pricing and product pages, retrieved from Europe on the same day. Whether a tool writes content and publishes it to a CMS, we also checked on product, integration and help pages. Some vendors show euros or dollars depending on your location. Prices change; the vendor’s own page is binding.
- Quotes: verbatim and shortened, with role, rating and date, without names. Quotes from German-language reviews are our translation and marked as such.
- Not done: our own hands-on test with a trial account. Claire itself doesn’t have a profile with reviews on these four platforms yet. We update this comparison quarterly.
Sources on this page: tryprofound.com/pricing · tryprofound.com/features/agents · tryprofound.com/blog/series-d · G2 · OMR Reviews · Capterra · Trustpilot · OMR Reviews · Reddit · Reddit
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